CPB - Major Giving Initiative - Leadership for Philanthropy

START WITH
TUTORIALS

DESIGN YOUR
PROGRAM

Overview

The Major Gift
Opportunity

Research and
Goal Setting

Budget and Systems

Create Your Case

Leading Staff and
Volunteer Efforts

Major Gift Strategy

Integrated Development Plan

Station Strategic Planning

Restructuring CEO Responsibilities

LAUNCH YOUR
PROGRAM

Overview

Prospecting

Marketing

Cultivation Strategies

Solicitation Techniques

Solicitation Training

EXPAND YOUR
PROGRAM

Overview

Stewardship

Renewal and
Upgrading

Project and
Transformational Gifts

Donor Identification
Techniques

Evaluation and
Improvement

USE PROVEN
RESOURCES

Overview

Case Building

Internal Strategies

Budgeting

Board/Volunteer

Prospecting

Solicitation

Planned Giving

Resource Links

Case Study Library

Success Stories

Building Block Materials

LFP TOOLS &
RESOURCES

LFP News and Key Documents

Self Assessment Tool

Areas of Focus

Participating Stations

LFP Contacts

Leadership for Philanthropy
Transition to Sustainability

CPB and DEI (The Development Exchange) are pleased to announce a third year of a project designed to help public radio station executives build successful major gifts programs.

More details on the program can be found in the LFP section of this website including a list of current and past participants, a Self Assessment Tool available to any station to help evaluate major giving program readiness as well as an archive of materials and webinars associated with the project.

For more information, contact project Executive Director, Deb Turner by or 207-989-8933.

Tutorials for MGI Newcomers

Three years of major gift training have been distilled into 11 tutorials that provide all the essentials you need to take your station to the next level. Hosted by Kay Sprinkel Grace, nationally known consultant in philanthropy, these self-paced tutorials introduce core concepts and provide tools to put them to use.

Start with tutorials now.

Many stations are already sharing success stories using proven major giving practices. Read them now.

This site contains resources designed for major giving programs in both public radio and television. Use the navigation bar to access tutorials and in-depth information on all aspects of your program. Use the Search tool below to find specific content you need.

Use these links for quick access to some of the most popular tools.

These major giving tools will soon become part of the comprehensive set of station resources available from CPB's new My Source website. Look for us at mysourcefor.org.